BHA reaches out to the Mexican Market

The Belize Hotel Association is always seeking new strategies to best position our members in this highly competitive industry.With the increased interest from the South American market and the addition of the COPA flights to Belize, the first initiative taken by the BHA was to provide a digital version of our Hotel Guide in Spanish to appeal to the Spanish speaking travelers. In December 2015, the BHA launched the digital version of hotel guide in Spanish that was first distributed at the Chile - Copa Roadshow that month. In addition adownloadable version was added to our BHA website. Recently, the Embassy of Belize in Mexico, posted the BHA hotel guide in Spanish, on their facebook page in an effort to assist us to promote Belize as a tourism destination for the Mexican traveller. The Belize Ambassador in Mexico, H.E Oliver del Cid, has informed us and our industry partners, that the BHA guide was very well received by visitors to their page, with over 3000 likes, and 93 shares. This is excellent news for our members, and for the country of Belize. The Belize Embassy in Mexico, has expressed much interest in collaborating with the Belize Tourism Board, the Belize Hotel Association and the Belize Tourism Industry Association, in an effort to promote Belize in Mexico, and we look forward to continue working with them towards this goal.